The program

 

10:00–10:30
Welcome morning tea 

10:30–11:00
Opening address - Open World Usability Day 2008
What would it take to get you out of your car?
Raymond van der Zalm, President UPA Sydney Chapter 

11:00–11:45
What do people really want? The Four Cs: convenience, comfort and certainty and confidence
Alinta Thornton, User Experience Lead, Independent Digital Media
Results of user research into the usability of public transport in major Australian cities shows that people want to get out of their cars and into public transport, but various factors prevent them from doing so as often as they'd like to. What it would take to change this, from a passenger perspective? The answer is the four C's: convenience, comfort and certainty and confidence. Sounds easy, but what does this mean in practice? What do passengers need, and when do they need it? The answers may appear to be no-brainers, but unless they're implemented to address some of the subtler aspects of four C's, costly initiatives can miss the mark just enough to keep passengers away.
12:00–12:45
How to get people into cars
Kevin Cox, Founder and Chief Technical Officer, Edentiti
Kevin will host a workshop about car pooling, how it can make a difference to the community, and a group discussion about people's experiences, challenges and possible ideas to make carpooling viable.

13:00–14:00
The City of Sydney's Sustainable Sydney 2030 Vision
Alan Cadogan, Strategy Director, City of Sydney

14:00–14:45
Bus Route Design: Unleashing the Omnibologist Within
Michael Lister, Senior Transport Plannner, Parsons Brinckerhoff
Bus Route design plays a significant role in the perceived usability of the bus network, and is particularly important in trying to attract new users to public transport. Transport Planner Michael Lister discusses some of the key considerations in successful bus route design.
14:40–15:30
Coffee/Workshop/Exhibition

15:30–16:15
A major role for the bicycle in the new transport paradigm.
Warren Salomon, Sustainable Transport Consultants Pty Ltd
The way we've organised our transport for the past fifty years has been based on the availability of cheap oil. It's clear that we will not be able to run our transport systems this way into the future. In this talk bicycle transportation expert, Warren Salomon, looks at the major role for cycling as we move to develop truly sustainable systems to run or transport and our societies.
16:15–17:00
Clossing address, Design Competition Judging/prizes
17:30–Onwards
Social drinks at Henry Henry around the corner from UTS

(Times are subject to change - check this page for the latest program.)

Questions? mailto:events@upasydney.org

Presenter Bios

Alan Cadogan

Alan Cadogan is the City of Sydney's Strategy Director. Alan holds a Master of Heritage Conservation and a Bachelor's degree of Architecture and has over 20 years experience in architecture, urban design and planning in Sydney. He has worked in the private and public sectors for organisations including Lend Lease, Sydney Cove Authority (now SHFA) and NSW Department of Planning. His project experience ranges from the 1988 Bicentennial works and Sydney Olympics to planning for Sydney Harbour and Sydney Region East. Alan leads the City of Sydney's Strategy Unit (part of the Strategy and Design Division) including the Economic and Environmental Development Units; he is Chair of the Council of Capital Cities Lord Mayors Sustainability, Transport & Infrastructure Policy Committee; and leads the Sustainable Sydney 2030 project – Sydney's long term vision for a sustainable future.

Alinta Thornton

Alinta Thornton is a user-centred design specialist. With 10 years' experience in the field, she's currently User Experience Lead at web publisher IDM, and previously was Senior Consultant at The Hiser Group, Australia's leading user-centred design consultancy. Alinta has a background in ecommerce management and communications, and has a particular focus on working with users to understand their needs and requirements before and during the design process. She also has a strong interest in information architecture. Projects she's worked on include Intranets, software applications, processes and web sites, for clients such as Primped, Westpac, ASX, Macquarie Bank, and the Australian Taxation Office. In 2006 her Intranet design work with Allianz won a place in the 10 Best Intranets of the Year Awards. Alinta has an MA in Journalism. Her 1996 thesis "Does Internet Create Democracy?" was published in a respected academic journal, and cited in many university courses and publications around the world. You can find her at http://eezia.blogspot.com.

Michael Lister

Michael has worked in the bus industry for 20 years, in the United Kingdom, Germany and Australia. Prior to joining PB Michael has worked as a bus driver, as a timetable and roster compiler and as a Bus Service Planner. From multiple bus network review studies Michael has extensive experience in route network development, scheduling, route strength and weakness analyses, profitability profiles, service planning guidelines and the undertaking of stakeholder and community consultation. Michael is experienced in the development, evaluation and coordination of amendments to bus routes and networks to reflect changes in passenger demand and land use, and to stimulate growth in patronage.

Warren Salomon

Warren Salomon is a transportation consultant specialising in bicycle and pedestrian policy, facilities planning and design. Warren brings 30 years experience in all aspects of the field from facilities planning and design to policy development and formulation to marketing, promotion and bicycle event management. During the past decade he has formulated and designed a number of major projects and policy initiatives for state and local governments including the Queensland Cycle Strategy, the RTA's NSW Bicycle Guidelines, RTA and Main Roads Queensland training courses on designing for bicycles and pedestrians and bicycle strategies and infrastructure design projects for NSW councils.

Design and photo exhibition

You are invited to contribute your ideas to a simple design and photo exhibition that will be on display at World Usability Day.

Read more about the details of the exhibition here.

Please note that the deadline for submission has been exteneded to 5:00pm on Wednesday, 12 November 2008.